MARI Grows Global Portfolio of Lifestyle, Cultural, and Athletic Events

BEVERLY HILLS, Calif., Nov. 3, 2025 – MARI, the global events and experiences company founded by Ariel Emanuel, today announced the acquisition of IMG’s Arts & Entertainment and Action Sports events portfolios, expanding its international footprint with popular festivals, touring exhibitions, family programming, and athletic events that attract millions of participants and visitors each year around the world.

The acquisition brings signature events including Hyde Park Winter Wonderland, which welcomes more than three million visitors each holiday season, and the global Taste Festivals culinary series, headlined by the Taste of London. The sports portfolio includes category-leading properties such as the US Open of Surfing in Southern California and the Nike Melbourne Marathon, expanding MARI’s presence in mass-participation athletic events. These acquisitions increase the scale and reach of MARI’s portfolio, reflecting the company’s goal to build a leading network of events and experiences worldwide.

Ariel Emanuel, Founder and Principal Investor, MARI, said: “From London’s iconic Hyde Park Winter Wonderland to Taste Festivals worldwide, MARI’s growing presence across Europe, North America, Asia, and Australia furthers our ambition to build a global portfolio of cultural, lifestyle, and sporting events that connect millions of people through live experiences.”

Together with recent additions — Frieze, Barrett-Jackson, TodayTix Group, and a tennis portfolio featuring the Miami Open presented by Itaú, the Mutua Madrid Open, and other leading ATP and WTA tournaments — these acquisitions signal MARI’s ambition to build a category-defining collection of events that unite audiences through culture, content, and community.

Akin Gump Strauss Hauer & Feld LLP acted as legal adviser and Goldman Sachs & Co. and LionTree Advisors LLC acted as financial advisers to MARI in connection with the transaction.

EDITORS’ NOTES

About MARI

MARI is a global events and experiences company with a portfolio of world-class live properties spanning sport, art, lifestyle, and entertainment. These include major international tennis tournaments, among them the Mutua Madrid Open and Miami Open presented by Itaú, Frieze, a leading voice in contemporary art, Hyde Park Winter Wonderland, TodayTix Group, a leading digital ticketing and technology company for theatre and live performance, and Barrett-Jackson, the foremost U.S. collector car auction company. MARI delivers live experiences that bring people together, inspire audiences, and shape culture worldwide.